Creating freedom for individuals in a kind & caring community, centred around healthy living for over 30 years.

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What Matters Most to You?

With Azure, we work to make everything possible.

Flexible Hours

Low Start up Costs

Paid Travel Opportunities

Supplementary Income

Scalable Business

Logistical Support

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 0 Monthly Fees 0 Additional Costs

Through synergising Forever Living’s business opportunities with our core competency of building and nurturing authentic communities, we support everyone we work with to achieve their true potential and make their dreams become reality.

Authenticity, sincerity, honesty, humbleness are very rare but I found all of these in this group. Azure group created an environment where we feel belonging and stand for each other. Love being in this group.
Shareef Ad-din Tafader
Shareef Ad-din TafaderSapphire Manager
Happiness and a sense of belonging is hard to find. I found it with this group. Non judgemental, supportive and fun. Motivation comes from within, but nurturing comes from your group. Thank you for creating it Felix. We can be most active and successful, when we feel like our true selves.
Cherry Hornsby
Cherry HornsbySapphire Manager
Working for myself, being my own boss and have the flexibility of owning my time is great, but it's even greater to be part of a team that inspires you, encourages you and incentivises you to be develop not only your business, but your self. Being part of the Azure team is amazing. I can always reach out for support and that give me a sense of belonging.
Gitte Joergensen
Gitte JoergensenManager
I really value being a part of the Azure group. We may each be in business for ourselves, however the comradeship found within Azure means we have great support.
Sharon Pickles
Sharon PicklesSenior Manager
Yes, it's really good to be a member of a thriving community with like minded people. It's a great place to ask for advice and support when needed. Thank you Felix for bringing us all together. Best wishes
Heather Gregory
Heather GregoryManager
The Azure group is a really active, supportive and authentic community that is always there to help us with information, inspiration and great training for business success.
Steve Pickles
Steve PicklesSenior Manager
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A New Chapter of Business Opportunities

With the current financial climate in the UK, there’s never been a better time to ignite your Forever Living income. The opportunity to generate extra income from Forever’s high quality products for support with monthly bills or to save extra money for that item or trip for your family.

However, if you have desire, the real potential to achieve a growing income has never been more possible, as many in our community have already done. Azure is here to guide & equip you every step of the way. 

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Four steps to start earning

We have a proven and simple system that anyone can follow to get started with your new income.

Apply to Azure

Apply to join Azure on the website.

1:1 Consultation

Speak to one of our expert Azure Leaders to find out if it’s right for you.

Get your Trial Pack

Get your Trial Pack (14-Day Money Back Guarantee)

Start Earning

Start earning and develop your income.

Leadership

Felix Lloyd-Davies

In 1993 my mum started her Forever Business & founded Azure. I grew up living in the potential of this business, travelling the world & learning alongside my mum. In 2021 she passed away & I have taken on the reigns of driving Azure into the Future. With the lessons I learnt growing up, going to events & the fantastic leaders my mum brought together, we are & will continue to be the best team in the UK.

Steve & Sharon Pickles

We started our Forever business in 2000 after working abroad in yachting. Despite no business background, with the excellent company training and community support, our part-time business developed to give us a full-time income. It’s great to be a part of the growing health and wellness industry & we’re looking forward to helping others succeed.

Shareef Ad-din Tafader

After working in different professions I realised that I have to be my own boss. A friend of mine introduced me to Forever. With an open mind to learn and after working hard for couple of years, I have achieved everything I wanted. Now I have enough time to do what I have always wanted to do.

Cherry Hornsby

I joined Forever in Feb ’95, and am now a Sapphire Manager. I joined to have a flexible lifestyle around my 3 children & our farm. It has grown into so much more, and has given us a wonderful living – 30 trips all over the world, 8 Chairman Bonus cheques, and 28 years of Forever to Drive. Most of all it has given us an opportunity to help others with their health or wealth.

Dorothy Norris

I was a midwife and lecturer in my 50’s when I reluctantly joined Forever: I saw the potential of a great income with an ethical company, but would I suit business? 23 years on I’m thrilled to show other midwives, nurses and teachers how to make a joyous second income so you can stay in the job you love part time.

Steve Burton

I Joined Forever in December 1993. Within 4 weeks of drinking the Aloe vera gel, I noticed my energy levels increased. I started to share my positive experiences. 45 customers later we focused on building a team. 7 years on our lifestyle had radically improved as we were living with the benefit of a passive income.

Bukky Oluonye

I joined this amazing company in 1997 to use more natural health products, because I had a skin condition. I started to feel better. Then I started sharing these amazing products with friends and family. Amazingly, I began to get paid, so I decided to show other women like myself how to turn their dreams into reality simply by helping others feel better. My passion is to help others become the best version of themselves. I can help you make your dreams come alive.

Alasdair Barcroft

Alasdair has over 25 years experience with Forever and has built distribution teams in the UK and throughout Europe and Africa working closely with his Forever business colleagues and partners in those regions. He has been a key trainer, speaker and coach in the London area for over two decades and is also the author of seven books on Aloe Vera.

Servander Kaur

In 1997 I had rheumatoid arthritis and was looking for a work-from-home business when I came across Forever. I knew nothing about network marketing or aloe vera but with the excellent company trainings and team support, I have achieved so much in both health and wealth.

Amanda Egan

I’m a driven Leader and passionate about helping people to become the very best version of themselves by coaching and mentoring you to build a successful home-based business. I’m a fitness fanatic in my spare time and have run multiple marathons including The London Marathon five times, being mentally and physically fit runs parallel to the success in my business.

Susanne Lewis-Vahl

One of the best decisions I made in life was to join Forever Living in 1993 with a very demanding full time job as a lawyer. I bought a starter pack just to try the Products. I loved them as did my family and friends, so I joined. I have always loved the idea of promoting health and enabling friends to build their own business next to me. This company has allowed me to raise my girls whilst working from home and now be debt free whilst working with some amazing people. I am truly grateful.

“For the passion, the people & the legacy.”

- Felix Lloyd-Davies

The Azure Group

The Azure Group provides a proven support system that is essential for your growth and success in your Forever Living business. Here’s what you can expect:

Community

Be part of a network of like-minded individuals who share similar goals and values. Learn and understand what others are doing that is working for them so that you can find similar success.

Product Support

Ensure you’re always equipped with the latest product knowledge, for existing or new products. This empowers you to effectively understand and grow your business honestly.

Training

Regular training sessions, both in-person and online to ensure that you’re up-to-date with product knowledge, business strategies, and market trends.

Leadership

Leaders who nurture and support you, help you set goals and achieve them. But never push you to reach targets or set deadlines. We promote a culture of resilience and dedication – key qualities that fuel the success of Forever Living business.

Events & Travel

Regular events for learning, networking and celebrating achievements, fun is important! An exciting way to interact with other successful business owners and gain valuable insights into the industry from some of the best in the world.

New Business

Support and guidance to help you start and grow your Forever business. Whether you’re a new member or looking to take your business to the next level, we’re here to help.

Start creating the amazing future that you've always dreamed of!

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Authentic.

Passionate.

Driven.

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